In today’s competitive job market, attracting the best talent is a top priority for every organisation. One effective strategy to achieve this is by highlighting your diversity commitment in your job adverts.


Because candidates are more likely to apply when they know that an organization is dedicated to fostering a diverse workforce.

In this blog post, we’ll explore the key aspects of showcasing your commitment to diversity, equity, and inclusion (DE&I) to entice top-tier candidates.

Here’s our advice:

    • Clear DE&I PoliciesStart by explicitly stating your company’s DE&I policies. It’s essential to make these policies front and centre in your job advertisements. Candidates want to know that your organisation is committed to equal opportunity, non-discrimination, and the promotion of a diverse workplace. Make it clear that these are not just words on paper but principles actively upheld within your company culture.
    • Employee Resource Groups (ERGs)Highlight any Employee Resource Groups (ERGs) within your organisation. ERGs play a pivotal role in supporting underrepresented employees and promoting a sense of belonging.

They are a testament to your commitment to creating an inclusive work environment. In your job adverts, emphasise how these groups contribute to a workplace where diverse perspectives are not only welcomed but celebrated.

  • Awards and RecognitionIf your company has received awards or recognition for its DE&I initiatives, don’t hesitate to showcase them. These add credibility to your commitment and can act as a magnet for candidates who value diversity and inclusion. Awards are not just badges; they represent the recognition of your dedication by external bodies, and potential candidates take notice of such achievements.
  • Concrete ExamplesTangible examples speak louder than words. Provide real-life examples of how your organisation supports diversity.

Mention mentorship programs, training initiatives, or outreach efforts to diverse communities. When candidates see that your commitment goes beyond policy and translates into meaningful actions, they are more likely to be drawn to your job opportunities.

For example:

“At XYZ Company, we believe in fostering a diverse and inclusive workplace that empowers our employees to succeed. For instance, we have a mentorship initiative called “Pathways to Success.” This program pairs experienced employees with those from underrepresented backgrounds to provide guidance, support, and opportunities for career advancement. It’s a structured program with regular check-ins, skills development workshops, and networking events designed to help individuals from diverse backgrounds thrive in their careers.”

This example illustrates how a company can provide a concrete and relatable instance of their commitment to diversity and inclusion in their job adverts, which can significantly appeal to potential candidates who value these initiatives.

When candidates read about things like mentorship programs in job advertisements, they can see that commitment to diversity and inclusion goes beyond words. It’s a concrete program that actively supports career growth and development for all employees.

So, what now?

Don’t JUST do these things “from now on”, go back through your historic job adverts that may still be out there or that your company plan on re-using, and UPDATE THEM.

In a world where diversity and inclusion are not just buzzwords but essential components of a progressive workplace, your job adverts must reflect your commitment.

By incorporating these elements into your job advertisements, you’ll not only attract job seekers who are passionate about DE&I, but you’ll also showcase your genuine commitment to these values. In doing so, you’ll not only attract top talent but also create an environment where diversity thrives, innovation flourishes, and everyone has the opportunity to succeed.

It’s a win-win for both your organisation and your future employees.

You can also sign up to because everything you need to do in order to attract diverse talent is right there at your finger tips. ❤

Written by Katie Ashenhurst – Digital Design Engineer